**A Common CRM Problem**  
Vector's CRM had become stale and inaccurate. Workflows were broken, architecture was over-complicated,  and the combination made it nearly impossible to use.

**Full-Funnel RevOps**  
Everpeak’s approach focused on full-funnel optimization — starting at the bottom of the funnel and working upward to strengthen middle-and top-funnel marketing alignment.

**Realizing The CRM Investment**  
Everpeak trained the Vector team on the new CRM processes, ensuring they could maintain the system, the data, and the results into the next phase of growth.

**A Data Pipeline That Couldn't Keep Up**  
Outdated contact data meant inaccurate segmentation and automation that didn't trigger reliably. Leadership was making decisions based on out-of-date information.

**A Modern Pipeline Built on MuleSoft and Snowflake**  
Everpeak built a data pipeline using MuleSoft, Snowflake, and Airbyte to move clean, real-time data into Salesforce. MuleSoft served as the "brain," deciding how and when Salesforce updates, while Snowflake prepared and structures the data before it ever touches the CRM.

**83% Faster Sync, 171 Hours Saved Annually**  
Data sync time dropped by approximately 83%, going from roughly 6 hours of manual updates to near real-time. Automation now works the way it should, triggering the right emails and workflows at the right time.